2020
Brand Identity, Art Direction, Web Design, Fulfillment
Merch for America

An overnight merch project co-created by Nicole Najafi and I to get millennials excited about Grandpa Joe. We sold $100,000 worth of merch in 5 days with nothing but two laptops and America’s collective love for a good sweatshirt.

Inspired by iconic, well-loved and known logos, the designs nodded to the past as they made way for crucial change in the future. The merch designs were backed by a simple but impactful identity, website design, and designed Instagram posts.

Sales are closed, but the store lives on on the web. Read more about the project in Vogue.

biden-merch.com →




The website that we can’t bear to take down is still live to peruse here.
© 2022 Kiana Toossi
In New York but missing California