2020
Brand Identity, Art Direction, Web Design, Fulfillment
Brand Identity, Art Direction, Web Design, Fulfillment
Merch for America
An overnight merch project co-created by Nicole Najafi and I to get millennials excited about Grandpa Joe. We sold $100,000 worth of merch in 5 days with nothing but two laptops and America’s collective love for a good sweatshirt.
Inspired by iconic, well-loved and known logos, the designs nodded to the past as they made way for crucial change in the future. The merch designs were backed by a simple but impactful identity, website design, and designed Instagram posts.
Sales are closed, but the store lives on on the web. Read more about the project in Vogue.
biden-merch.com →
An overnight merch project co-created by Nicole Najafi and I to get millennials excited about Grandpa Joe. We sold $100,000 worth of merch in 5 days with nothing but two laptops and America’s collective love for a good sweatshirt.
Inspired by iconic, well-loved and known logos, the designs nodded to the past as they made way for crucial change in the future. The merch designs were backed by a simple but impactful identity, website design, and designed Instagram posts.
Sales are closed, but the store lives on on the web. Read more about the project in Vogue.
biden-merch.com →
![](https://freight.cargo.site/t/original/i/752f5a52230aff16f4177ffe6c6bc2d1f3f609855bfdcec3e7ff8aa2f1f051f5/merch-for-america-website-01.jpeg)
![](https://freight.cargo.site/t/original/i/993bfcb13148f628992c177a7a61216b49d98ee4e565dc1af1a705a6ff13871e/merch-for-america-website-05.jpg)
![](https://freight.cargo.site/t/original/i/bcb75b67e6054db38a9f68efacbcdf7ce96247cc031ae6e199fc5d7547db7a39/merch-for-america-website-02.jpg)
![](https://freight.cargo.site/t/original/i/fd9801809fb84187a04907b22be9c0d1b594de0bfbf8cd6e50f08f1e8f088b94/merch-for-america-website-06.jpg)
![](https://freight.cargo.site/t/original/i/8acafceaa649c0fdc06572720cec9b0fc5e6b250274f9ce23fb0d3c643e55411/merch-for-america-website-03.jpg)
![](https://freight.cargo.site/t/original/i/326eb5f90434ae9e0a3c8d4a506513b8bcd8a0be55b5618d87979931a9565648/website-documentation-gif.gif)
The website that we can’t bear to take down is still live to peruse here.
![](https://freight.cargo.site/t/original/i/9b7e7ba954828bea0d777b33f939256e8045ca9fefef7e1a64474d257d6526c2/merch-for-america-website-04.jpg)