Brand Identity Refresh (Existing Logo), Web Design, Email Design
Modern Citizen

Reimagined identity for women’s fashion brand, Modern Citizen. Centered around Lotta Nieminen’s original logo designed for the brand, the rest of the identity builds upon the evolution of the brand’s forward thinking design and vision.

moderncitizen.com →


We introduced Saol Standard by Schick Toikka for a serif that felt confident while delicate and feminine. We carried over Maison Neue by Milieu Grotesque which was in the company’s original identity to ground the refresh in the history of the brand.


We worked with the amazing folks over at bggy on a custom Shopify theme and development.


Along with the website refresh, we revamped the look and feel of the newsletter and its campaign templates.

Emily Dulla

Thanks to ︎︎︎
Brand & Marketing: Jess Lee, Hayden Freedman, Sophie Ungless
Photography by Emily Dulla, Sophie Ungless, and yours truly

© 2023 Kiana Toossi
In New York but missing California