2020-Present
Brand Identity Refresh (Existing Logo), Web Design, Email Design
Brand Identity Refresh (Existing Logo), Web Design, Email Design
Modern Citizen
Reimagined identity for women’s fashion brand, Modern Citizen. Centered around Lotta Nieminen’s original logo designed for the brand, the rest of the identity builds upon the evolution of the brand’s forward thinking design and vision.
moderncitizen.com →
Reimagined identity for women’s fashion brand, Modern Citizen. Centered around Lotta Nieminen’s original logo designed for the brand, the rest of the identity builds upon the evolution of the brand’s forward thinking design and vision.
moderncitizen.com →
FONT SYSTEM
We introduced Saol Standard by Schick Toikka for a serif that felt confident while delicate and feminine. We carried over Maison Neue by Milieu Grotesque which was in the company’s original identity to ground the refresh in the history of the brand.
We introduced Saol Standard by Schick Toikka for a serif that felt confident while delicate and feminine. We carried over Maison Neue by Milieu Grotesque which was in the company’s original identity to ground the refresh in the history of the brand.
EMAIL DESIGN
Along with the website refresh, we revamped the look and feel of the newsletter and its campaign templates.
PHOTO BY
Emily Dulla
Emily Dulla
Thanks to ︎︎︎
Brand & Marketing: Jess Lee, Hayden Freedman, Sophie Ungless
Photography by Emily Dulla, Sophie Ungless, and yours truly
Brand & Marketing: Jess Lee, Hayden Freedman, Sophie Ungless
Photography by Emily Dulla, Sophie Ungless, and yours truly